Abu Dhabi Professional Product Photographer – Call: 050 7744164

Every commercial photographer in Dubai knows this: Each business has its own needs when it comes to images. That’s why Digital Negative started out with the vision of tailoring its diverse range of expertise to clients’ marketing objectives. This allows them to better appreciate the impact and value of commercial photography. Is the business looking to generate awareness in the mass market, or convince a specific target group to purchase a high- involvement product? Digital Negative’s output will be customised accordingly. For Dubai photographers, every project is truly an opportunity to do great.

Going beyond pixels, the duo crafts the brand’s story and environment to complete the “big picture”. A good brand story captivates audiences, and well-executed commercial photography brings it to life. A luxury watch becomes a priceless timepiece with an elaborate setup. Similarly, a soft drink becomes so much more desirable when its condensation droplets are caught by the light.

This is why Dubai photographers seek to understand every client’s requirements. By looking into the purpose of each shot, the duo can string together an engaging story – and help brands speak directly and genuinely to consumers. They also study the client’s website structure, to get a clearer idea on the number of photos needed. Sometimes, this means cutting down on the number of shots, which in turn saves money for the client.