Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising.  The challenges of product photography are generally:

• To represent the product without distortion
• To represent the product in good lighting, with soft shadows and no identifiable reflections
• To photograph a range of products rapidly, one at a time, so that the shadows and light are consistent